Lodders

With a heritage spanning over 130 years, Lodders carried a reputation rooted too firmly in the past. We worked with the firm on a rebrand that reflected both the breadth of its expertise and its rare ability to balance legal precision with genuine human understanding. Informed by in-depth research, we crafted an identity that challenges sector conventions and draws people in. Led by soft pinks, linear graphics, and a tone of voice that is playful yet assured, the brand is as striking, progressive, and personable as Lodders itself.