Ebury

We created the place brand for Ebury, the City of Westminster’s flagship regeneration in Pimlico. At the heart of the scheme lies a bold design vision: the transformation of the Ebury Bridge Estate into a sustainable residential neighbourhood featuring landscaped garden squares, new shops, cafes and restaurants and improved connectivity.

CLient:

Westminster City Council

Sector:

Property

Output:

Naming / Branding / Messaging & Tone of voice / Storytelling / Website / Sales brochure / Floorplans / CGIs / Photography / Advertising / Social media / Community engagement / Newsletters / International marketing / Hoarding & Signage

40%

of the first private sale homes sold off-plan within the first three months - and all achieved without a marketing suite

76%

of leads originated from the sales website (February 2025)

300m+

of sales and community hoarding designed and produced in Phase 1

Our brand identity was crafted to reflect this design ambition — sophisticated yet grounded in place — embedding the scheme within the local area and creating a sense of belonging for the existing community while presenting a compelling, design-led proposition for buyers and international investors.

The hat maker to the Queen in his workshop
Local resident sitting in a common area of the development
Ebury advertising posters on the platform at Victoria station
Ebury hoarding showcasing graphic design, and photography

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