Designing the Grainger experience

We’ve partnered with Grainger plc, the UK’s largest listed professional landlord, since 2019, working with them to shape the identities of more than 35 residential developments nationwide, including their joint venture with Tfl. From Newcastle to Cardiff, Manchester to Southampton, we’ve developed names, brands and full marketing systems that reflect Grainger’s purpose: Rent well. Live well.

Client:

Grainger

Sector:

Build-to-Rent

Output:

Research / Naming / Branding / Customer journey / Marketing campaigns / Internal campaigns / Brand guidelines / Advertising / Websites / Films / Hoarding & Signage / Art direction / Resident Handbook / Events / Promotional

37

names for new developments created in the past five years

6

development names created for JV between TfL and Grainger across London

4,500

BtR customers regularly targeted by marketing

Every project is unique. We craft brands that are rooted in community and context, always reflecting Grainger’s values of care, respect, and exceeding expectations. Alongside brand creation, we’ve delivered integrated campaigns spanning digital and outdoor advertising, websites, and resident handbooks — all designed to enrich the renter experience and drive occupancy.

A smiling local woman poses on a bridge

We’ve helped elevate Grainger’s profile city by city, directing lifestyle shoots and producing everything from building signage to commercial collateral. As long-term creative partners, we support Grainger in creating trusted, desirable brands that renters are proud to call home.

Philosophy’s deep understanding of the property market and fresh, innovative approach set them apart. The team consistently exceeds expectations, frequently going above and beyond to deliver smart solutions that exceed my expectations. They’ve become a trusted extension of the Grainger team, and I wouldn’t hesitate to recommend them as a design partner who delivers exceptional results while being a joy to work with.

Leesa Ingham – Head of Brand and Marketing

A local restaurant window with "the glory of tapas" in graphic print
A female resident pictured outside the development
A photo of at boat on the river on a sunny day
A cafe worker poses behind the counter

Let’s talk ideas

Whether you’re shaping a project, exploring possibilities, or just curious, we’d love to connect. Friendly conversations spark the best collaborations.

Speak to us today