Holloway Park

Holloway Park is a bold regeneration project on the site of a former women’s prison in Islington. We created a dynamic new brand to reposition the scheme from hyper-local to a globally aspirational destination. The refreshed identity — refined yet city-cool — draws on local culture, seamless connectivity, and contemporary luxury, to resonate with both an international investor audience and a domestic market.

 

Client

Peabody

Sector:

Property

Output:

Branding / Messaging / Storytelling / Brand guidelines/ Local area photography / Sales brochure / Factsheet / Investor presentation / Hoarding

Fact Sheet and Investor Guides for Holloway Park, featuring a brick inspired design
Brick inspired Graphic Design with the heading "Live Your London Story" combined with a black and white photo of a young, professional woman
Brick inspired Graphic Design with the heading "Live Your London Story" combined with a black and white photo of a young, professional couple
Brick inspired Graphic Design with the heading "Live Your London Story" combined with a black and white photo of a young, professional man
Brick inspired Graphic Design with the heading "Live Your London Story" combined with a black and white photo of a young, professional woman with a man from he same demographic in the background
An image of boats on a canal next to a man walking alongside a wall, with the words "Step Outside" in graphic text
A woman holing a bowl of fried chicken from an outdoor market, with the words "lively" and "living" either side of her in graphic text
Artwork and photography for Holloway Park, based around the concept of "20 Places in 20 Minutes." Photos show cafes, a street sign for Camden Passage and the Jamie Oliver Cooking School
Brick inspired Graphic Design with the heading "Sharp Details" and the sub-heading "Gentle Textures" combined with a black and white photo of a young, professional woman. Accompanied by the body text: Good Design, grounded in real life. At Holloway Park, homes are crafted for the way people live. Bright, well-proportioned layouts, high-quality finishes and a choice of two distinct interior palettes. Bold and Calm. Everything from the kitchen fittings to the flooring has been carefully considered to feel timeless, tactical and long-lasting.
Two images of the King's Cross area, featuring people relaxing in a designated outside leisure area and at coal drop yard. Alongside are signature Holloway Park brick inspired graphics with the headline "From Heritage To Hub." The body text reads "Over the past two decades, King's Cross has transformed into a vibrant waterside neighbourhood at the heart of the city. Now a gateway to world-class education and pioneering businesses it is also a cultural, shopping and foodie destination and home to beautifully curated public spaces that bring balance to urban life."
Two photos combined, one of a young, professional man on a bicycle in London and one of a woman from the same demographic, with a tote bag. Graphic design text "Fast Pace" and "slow Moments" are either side of the two images
Hoarding for Holloway Park, featuring the development's brick inspired graphic design and headlines "Live Your London Story" and "Garden State of Mind"
Hoarding for the Holloway Park development

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