J A Kemp

J A Kemp, one of the UK’s leading intellectual property firms, recognised its brand no longer reflected the experience of working with its people. While known for scientific and legal excellence, the identity felt modest and understated compared to the warmth, confidence and creativity clients described. The leadership team invited Philosophy to help bring the brand in line with reality.

Client:

J A Kemp

Sector:

Patent and trade mark attorneys

Output:

Value proposition / Tone of voice / Branding / Website / Photography, art direction and image curation / Marketing collateral

1,000%

increase in web traffic following rebrand

95%

new website health (Google)

1,500

hours worked on the project

Through the research provided, we identified strengths to build on: technical precision, trust, and a friendly, collaborative culture. Working closely with partners and the marketing team, we developed a new proposition, tone of voice and visual identity. The refreshed brand combines confident simplicity with human warmth: a strong logotype, a versatile green-led colour palette, geometric graphics inspired by Bauhaus, and new portrait photography.

The result is a contemporary, energised identity that expresses both technical excellence and people-first values. At its heart sits a new website; clear, intuitive and easy to update giving J A Kemp a platform for growth and a brand to be proud of.

Close up of a graphic of a natural plant

A scientist's hands holding a Petri dish

Silicon Wafer with microchips used in electronics for the fabrication of integrated circuits

A female J A Kemp employee posing against white background and graphic design elements

A male J A Kemp employee posing against a white wall with graphic design elements

Client:

Sector:

Output:

Let’s talk ideas