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| Branding // Inspiring Futures |
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Two years ago, Philosophy created the
brand for The Independent School’s
Careers Organisation (ISCO). To take
this career’s advisory service to the
state sector, ISCO developed an umbrella organisation
‘Inspiring Futures’ for broader appeal
and set Philosophy the challenge of
building a brand that would inspire
parents, teachers and students alike.
Taking the name and abbreviating it to
‘if’, we created a brand with a strong
and memorable concept, allowing us
to pose thought-provoking messages
about the service, such as ‘if you’re
thinking of the future, we can help’. The
‘if’ question is posed across a range of
marketing collateral and is teamed with
a library of imagery suggesting potential
and ambition.
Creative output
> Logo design and brand identity
> Image library
> Brand guidelines
> Corporate literature
> Website
You can visit the website at
www.inspiringfutures.org.uk
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