Philosophy

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Branding // Silverfleet Capital

When private equity firm PPM Capital demerged from its parent company, Prudential Plc, Philosophy was appointed to create a new name and brand identity. It was a huge challenge for us to find a name we could trademark that would be available for use in the territories where the firm operated. The brand needed to communicate that the newly-named Silverfleet Capital had now got its independence whilst retaining the feel of an established company with a strong track record.

Collaboration and partnership were key messages for this ‘buy and build’ firm, which Philosophy presented through a design of hexagonal building blocks. The design further reflected Silverfleet Capital’s culture of team work and approachability.

Creative output
> logo design and brand identity
> stationery, brochure, teaser campaign and launch event
> advertising for trade press
> photography
> website

You can visit the website at www.silverfleetcapital.com