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| Brand Refresh // Kinetic |
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Kinetic is one of the world’s leading independent planner and buyer of out-of-home media communicating with people on the move. It has an active presence in 35 countries and plans media campaigns for a multitude of well-known brands including British Airways, The Economist and HSBC Bank.
When Kinetic needed a brand refresh, Philosophy carried out global research to establish an updated set of brand values and objectives and ensured that the refreshed visual identity reflected these. As well as updating the stationery, all printed material and office environments, the key communication piece was a new-look website using a moving illustration, ‘the sprite’, to connect the media and its message with the audience.
The sprite has been hugely successful in reflecting Kinetic’s bright and visionary personality and in conveying its straplines ‘Reach the moving world’ and ‘Moving minds’ in both global and local markets.
Creative output
> refreshed brand identity
> website
> environment design
> brand guidelines
> image library
You can visit the website at www.kineticww.com
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