NCT
Formerly known as National Childbirth Trust, NCT came to Philosophy for a rebrand as it needed to embrace a younger, more diverse audience to better reflect modern child-rearing.
You can view the finished work at www.nct.org.uk
Philosophy created a sub-brand for A1 Grand Prix’s off-track ‘Global Village’ entertainment. You can see our work at www.a1gpglobalvillage.com
Philosophy beat stiff competition in early 2007 to help visualise the new positioning for Simmons & Simmons. The project has encompassed all communication collateral across the global offices. Being launched end summer 2008, watch this space. |
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We are delighted to announce the success of the ‘Save the Light’ campaign. When the former electricity sub-station in Shoreditch, now a thriving bar and restaurant, was threatened with demolition, Philosophy was brought in by the owners to develop a campaign including banners, a website, menus, posters and leaflets to help increase awareness of the issue. It was announced in July 2008 that the planning application to build a 53-storey tower block on the site had been turned down. A big congratulations to all involved in the campaign!
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2008 has seen a stream of new Philosophers arriving in Paul Street. First up in January was designer Nick Wills, who brought a breath of fresh air to the design team and an i-pod full of new music to the airwaves. Hot on Nick’s heals came newly appointed Creative Director James Dicken, a highly-talented designer who we had been lucky to employ on various occasions as a freelancer and who we finally got our claws into permanently in February. March saw the arrival of a new Office Manager in the shape of Sallie Fellowes and before the month was out we had appointed Jon Paley as Business Development Manager, and further strengthened our design team with the appointment of James Edgar. We now have 3 James’ working at Philosophy in a total team of 12 and have no plans to interview anyone else by the name of James for a position within the company.
Extract: One of the most recent trends
in design is the movement to ‘refresh’
brands, rather than to re-brand – a
concept that is easier for marketing
teams to sell in – both internally and
externally – whilst the results can be
just as effective. Here we take a closer
look at why brand refreshment is now
the design solution of choice for some
of the biggest names in the market.
To read the full piece on Rebrand or Refresh, contact hello@philosophydesign.com
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Philosophy regularly publish opinion
pieces on design and marketing issues
which may affect your marketing
strategy. If you are interested in
obtaining a copy of any of the
opinion pieces outlined below, please
contact hello@philosophydesign.com
Extract: Last year there were 1.9
million people in the UK with at least
£100,000 to invest and 56% of those
had more than £500,000 of unassigned
assets. Clearly a very attractive audience
– so how can your business tap
into this rich seam of funds?
Every aspect of business has a social dimension. Corporate Social Responsibility (CSR) means instigating, integrating and implementing open and transparent business practices that are based on ethical values embedded within an organisation. It means showing respect for employees, the communities in which you operate, and the local environment.>>
To read the full piece on CSR, contact
hello@philosophydesign.com
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